Outdoor space has quickly become one of the most sought after and valuable assets for restaurants, bars, cafes, and events venues. Once limited to the summer season and warm weather days, outdoor hospitality is now a year-round expectation for customers – and a powerful revenue driver for businesses.
The ability to offer guests fresh-air seating, beautiful atmospheres, flexible dining options, and unique backdrops for social media can be the difference between securing a booking or losing valuable customers. At the same time, elevated outdoor space enables commercial businesses to maximize capacity, support business continuity, and deliver memorable experiences that set them apart in a competitive market.
The Smart Pergola® offers outdoor shelter solutions that bridge the gap between guest expectations and operational essentials. Designed with StruXure technology and built for lasting durability, The Smart Pergola® can transform almost any outdoor area into a dependable and premium-feeling space that directly supports revenue growth. The Smart Pergola® consistently delivers unmatched control, automation, and reliability, that ensures outdoor spaces remain elegant, functional, and comfortable no matter the weather. Arguably the smartest investment that a business can make.
Maximize profits with added seating
Introduce additional seating to boost revenue growth
Upscaling seating capacity is one of the fastest and easiest ways for hospitality businesses to increase sales. For many restaurants and bars, introducing an outdoor seating area could boost covers by as much as 50%, depending on the layout and space available. And yet, most outdoor space remains underutilized.
Offering bespoke design options that are tailored to guarantee comfort and weather protection for guests, The Smart Pergola® enables businesses to create unique and functional outdoor spaces, perfect for every occasion. With adjustable shelter options, temperature control, guaranteed shade, and reliable cover from the rain – outdoor tables can remain open in every weather, regardless of temperature or windspeed.
Additionally, unlike traditional building extensions or full structural renovations, The Smart Pergola® can be installed in a fraction of the time, with minimal disruption, and with significantly less capital investment. Businesses can enhance operational functionality and expand revenue-generating space without the expense of major construction, planning approvals, or lengthy downtime – making The Smart Pergola® an efficient and budget-friendly solution for scaling seating capacity and improving guest experiences.
Secure more sales with all-weather protection
Weather conditions are one of the biggest operational challenges for outdoor hospitality and events spaces. A single unexpected rain shower can disrupt customers using outdoor tables, resulting in staff needing to relocate guests or halt service entirely. Similarly, heat waves and intense sunshine can leave outdoor space too uncomfortable to use during peak hours.
Rain & Sun Protection
As standard, The Smart Pergola® is designed with motorized louvers that pivot up to 175°, enabling the roof to be adjusted to protect from sunlight glare and rain showers, whilst maintaining airflow, comfort and natural light.
Automated Weather Sensors
Built-in weather sensors mean that The Smart Pergola® is adaptable to unexpected changes in weather, without requiring staff intervention. Guests and furniture remain protected at all times, without busy staff members needing to worry about or react to rain, wind, or sun. Staff can stay focused on service while The Smart Pergola® handles the weather.
Wind, Heat & Shade Control
On top of shelter provided by the louvered roof, fans and heaters can be integrated seamlessly into The Smart Pergola®’s design, allowing for ultimate climate control and maximum comfort for customers for more hours of the day.
Create a premium guest experience with design features
Being able to offer an enjoyable, atmospheric, and aesthetically pleasing outdoor environment is essential in modern hospitality. Guests expect comfort, ambience, and design-led quality that feels as considered as indoor spaces. The Smart Pergola® allows businesses to deliver exactly that.
Integrated LED lighting enables The Smart Pergola® to accommodate a full range of operations and occasions – setting the perfect mood for evening service with soft ambient light or dialling up the brightness for events or private dining. Heating and cooling options – including infrared heaters, fans, or misters – ensure that the space remains comfortable throughout the day and evening, extending dwell time and enticing customers into repeat visits.
The clean architectural lines and customizable, contemporary finishes of The Smart Pergola® elevate the visual appeal of any outdoor space, creating a stylish, photogenic setting that enhances brand perception and guest experience. Its design flexibility allows businesses to tailor every detail to their aesthetic, resulting in a striking backdrop that guests naturally want to photograph and share. Beautiful, well‑designed outdoor environments consistently inspire higher levels of organic social engagement, turning every visit into an opportunity for authentic promotion and increased brand visibility.
Whether for relaxed daytime dining, sophisticated evening cocktails, or special events, The Smart Pergola® helps businesses to craft an outdoor experience that feels premium, memorable, and fully aligned with their brand.
Maximise space and business hours with The Smart Pergola®
Guarantee commercial longevity
Commercial hospitality environments often demand far more from their outdoor structures than residential settings. With constant guest turnover, year‑round exposure to the elements, and daily operational pressures, outdoor infrastructure must be built to perform – and built to last. The Smart Pergola® is engineered specifically with these demands in mind.
Crafted from aircraft‑grade aluminum and finished with a highly durable, powder‑coated surface, The Smart Pergola® is designed to withstand heavy use, intense sunlight, rain, and fluctuating weather conditions without warping, fading, or deteriorating. Unlike umbrellas, canopies, or fabric awnings which can tear, fade, or fail with frequent re-use, The Smart Pergola® offers long‑term structural integrity and resistance to corrosion, UV exposure, and environmental stress.
For venues operating seven days a week, reliability is essential to delivering a consistent experience for guests. The Smart Pergola®’s StruXure technology and high-quality design specification ensures that structures remain functional, attractive, and safe for years to come, significantly reducing the ongoing costs associated with repairs, replacements, and maintenance. It’s a future‑proof investment that supports both daily operations and long‑term business performance.
Enhance brand identity with design flexibility
Every hospitality venue has its own personality, atmosphere, and visual identity. It is essential that outdoor spaces reflect this just as clearly as the interiors. The Smart Pergola® is designed to enhance a building’s defining qualities rather than compete with them – complementing the existing architecture and blending effortlessly with the overall aesthetic, on every occasion.
With a choice of contemporary finishes, integrated lighting options, and flexible configurations, The Smart Pergola® becomes a refined architectural feature that elevates the surrounding environment. This level of design cohesion strengthens brand presence and ensures that outdoor spaces feel intentional, curated, and true to identity. The result is an atmosphere that not only looks exceptional but reinforces the premium experience that guests expect.
Ensure return on investment
Through a commercial lens, the return on investment offered by The Smart Pergola® is exceptionally strong. By expanding seating capacity, keeping outdoor areas operational in every season, and elevating ambience in ways that increase guest spend and dwell time, it delivers clear and sustained financial value. Its durable, low‑maintenance construction further reduces long‑term repair and replacement costs, ensuring that the benefits of increased usability and enhanced guest experience continue to grow over time. More than an upgrade to outdoor space, The Smart Pergola® strengthens the overall business model—supporting both daily operations and long‑term commercial performance.
Invest in your commercial business
For commercial businesses looking to boost revenue, enhance guest satisfaction, and unlock the full potential of their outdoor areas, The Smart Pergola® is one of the most powerful investments on the market.
If you are ready to transform your venue, our team is here to help. Request a commercial consultation, browse our project gallery for inspiration, or read about client experiences.
Elevate your space, expand your capacity, and impress your guests with The Smart Pergola®.
